Know what it is
In Chinese, a translated name and a short introduction: what it is, how it differs from similar products and how it's usually eaten. Ingredients are translated item by item, with the original English one tap away.
New Zealand and Australian supermarkets · Chinese and English · iPhone
Scan a barcode. Understand what you're buying.
Gotcha (查明白) explains products from New Zealand and Australian supermarkets in Simplified Chinese, Traditional Chinese or English: what it is, what the ingredients and nutrition mean, a health score, allergen alerts, and whether it suits you and your family.
Free to download, and the core features stay free · For iPhone
Strawberry Yoghurt
46For you
For you: in moderation
Score for everyone 58 · Good
- Sugar 12 g/100 g: mediumLess sugar
- None of your allergens (peanut)
Allergens (as declared) Contains: Milk
Always check the label on the pack.
What it does for you in the aisle
Not sure what golden syrup or self-raising flour is, or what 471 and 1422 are doing in the ingredients? Scan it and find out.
A health score from 0 to 100
The nutrition part follows the public Health Star Rating (HSR) algorithm; additives and processing make up the rest. Every point is explained in the app.
How scoring works →Allergen alerts
Checked against the allergen categories required on Australian and New Zealand labels, including “may contain”. The original wording is always shown, and the pack has the final say.
“For you”
Add allergies, intolerances, pregnancy, shopping for a child or an older adult, or goals such as less sugar or less salt. Product pages then say whether it suits you, with the reasons and sources.
Reference prices
Prices and unit prices from different supermarkets, each from one store on one day, so you can compare. For the live price, jump to the supermarket's website.
Add missing products+1 day of Premium
Found something we don't have? Take 3 photos to add it and see it explained straight away. Each approved product earns 1 day of Premium.
Your health profile stays on your phone
Allergies and pregnancy are personal. Gotcha works out the “For you” result on your phone, so our servers don't need your health profile and never receive it.
- Kept on this iPhoneYour profile is stored in the phone's keychain, set to this device only, and isn't included in iCloud backups.
- Personal scores worked out on the phoneOur server provides product information and doesn't know what you've set.
- No sign-up neededYou only sign in with Apple or Google to claim rewards.
- No ads, no selling dataNo tracking across apps either. Photos are uploaded only when you choose to add a product and agree.
Free to use, with optional Premium
Scanning, translations and allergen alerts are always free. Premium adds more detailed personal checks and family profiles.
Free
No sign-up; download and scan
- Unlimited scans, in Simplified Chinese, Traditional Chinese and English
- Translated names, introductions and ingredients
- Health score, additive notes and processing level
- Safety alerts for allergens, intolerances, pregnancy and children
- One health goal, with a personal score
- Your latest 20 scans
- Add up to 10 products a day
Premium
More detail for you and your family
- Several goals at once, such as less sugar and less salt
- Family profiles for up to 5 family members
- Full scan history and saved products
- Each serve as a percentage of the daily reference amount
- The full list of alternatives, sorted by how well they suit you
- Add as many products as you like
MonthlyNZ$4.99/month
Annual · 7-day free trial for new subscribersNZ$29.99/year
Lifetime · pay onceNZ$79.99
New Zealand prices, including GST; elsewhere you pay the local price shown on the App Store. Charged by Apple. Monthly and annual plans renew automatically until you cancel in your iPhone's Settings. Premium works with Family Sharing. See the terms of use.
Try it on your next shop
For iPhone, on the App Store in New Zealand, Australia, the US and many other countries. Product data comes from New Zealand supermarkets (Woolworths, PAK’nSAVE, New World, The Warehouse) and Australian supermarkets (mostly Woolworths for now; Coles and ALDI own brands aren't covered yet, so you can add them with photos). Switch country under Me. Products sold in other countries may not be found.
Download from the App Store